Basic Website Marketing
Your website is one of your key tools for getting information out to your audience. The goal can be for a business to gain customers, getting someone to join a group, or subscribe to a newsletter. With a website, you want to be found on the Internet and get visitors to take the action you want them to.
Stay in People’s Minds
“Out of sight, out of mind”. That adage definitely applies here. You have a website and you need to make sure everyone possible is aware of it. This is where you can “advertise” not only your business, but your website as well. It is advertising your advertising, if that makes sense. You should put your website and email addresses on or in Newspaper Ads, Yellow Pages, Business Cards, Letters, Invoices, Online Ads, Emails, Flyers, Store Windows
You could even purchase some magnetic signs to put on your vehicles. Make sure your drivers have plenty of business cards since you never know when someone will ask for one. (I did, at the Post Office the other day from someone who was checking their mail.) There are many benefits to having your website and email addresses shown everywhere you can.
Another thing to consider is online advertising. Once you have a website, that does not mean you can now just sit and wait for people to start contacting you. Sorry, but there is more work to do. Online advertising does not consist of just your website. There are also those online directories that relate to your industry as well as those industries that relate to yours and some generic ones also, such as Merchant Circle and Craigslist.
Confused? Let me give you some examples. As web designers, we would join directories that deal specifically with web designs and web designers. We might also join directories that are for internet marketing, business advertising, printers, photographers, etc. They are not specifically web designers, but they relate to the interests of our customer base – advertising their business.
Another example would be for a house painter. He or she would advertise as a house painter and join those directories, but also would consider joining in categories such as house construction, house renovations, possible even real estate. After all, who does not get their house all prettied up when they want to sell it?
What about the website advertising itself? It can actually advertise itself. When you visit a web site, there is a lot of coding you do not see, hidden so to speak but there, created by the web designer to make the web page look like it does. One such piece of code is called a “meta tag”. This is a code that some search engines might use to identify or describe your website:
<meta name=”description” content=” ” >
When you get on Google and do a search, you see a number of websites show up depending on the words you used to search with. As an example, by using the key words to search by, “web designs by”, here is what shows up:
Introduction to Web Designs by LAO
Web Designs by LAO designs new websites and updates existing websites with guaranteed results.
The first line of the entry shows the Title of the page the search engine found. The second and third lines are shown because that sentence is located in the “description” Meta tag of our website as follows:
<meta name=”description” content=”Web Designs by LAO designs new websites and updates existing websites with guaranteed results.” >
The search engine read this from the website and showed it in the search results. When the website was set up by the web designer, this information was properly placed in the Meta tag for the description, located in the main page in this case.
Each page can and should have a different description in the Meta tag. For the description Meta tag, it is recommended that you keep the information relatively short, usually no more than a couple of sentences long. Some say no more than 250 characters including spaces. The content of the information you place there should relate to the content of the specific page where you put it in.
Note: Not all search engines use the exact description you put into the meta tag. The search engine might disregard your Meta tag and simply take some of the content from your web page and use that instead.
So, there are just some things to consider for basic marketing of your website, business, or information resource. Happy Advertising!