RESPONSIVE WEB SITES
Responsive web design is not just a buzzword or a passing trend to ignore. Rather, it’s the new standard in professional web design and search engine optimization. It’s common for people to use multi-screen browsing, meaning they may access a website on desktop, then a laptop, and then later on a smartphone. So your website needs to adapt to the myriad ways in which your visitors are accessing it. 2014 was the first year when mobile internet traffic surpassed desktop traffic, and recent reports show that 60 percent of total digital media time is spent on smartphones and tablets.
WHAT IS RESPONSIVE DESIGN?
Simply put, a responsive website displays all the content, images, and structure of that website in a viewable and usable manner, regardless of the device it’s being accessed from. The pages, text and link spacing all adjust to fit the size of the screen, whether it’s a desktop computer or a smartphone.
GOOGLE’S NEW SEARCH ALGORITHM
Whatever your personal preference, the simple fact is that two-thirds of all searches on the internet are done by people using Google; and 83% of all mobile searches use Google. While Bing and Yahoo are contenders, their market share just isn’t anywhere near that. And Google not only says that responsive design is great, it recommends responsive design as the top website configuration.
Beginning April 21, mobile friendliness will be a ranking criteria for websites on Google. Per Google’s Webmaster Central Blog: “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.” (http://googlewebmastercentral.blogspot.com/2015/02/finding-more-mobile-friendly-search.html) The algorithms will favor mobile-friendly sites, using a real-time, page-by-page basis to determine mobile friendliness.
Google isn’t penalizing non-responsive sites so much as now heavily weighing mobile-friendliness in its mix of factors for ranking. To decide whether you need to invest in mobile right now, look at your current website analytics, your target audience, and your marketing strategy. A successful mobile-friendly website is more than one that just fits the screen, so think it through first.
Two weeks ago, I went to a hackathon being put on at my school. I went with three of my close girl friends with the intention of having fun and making a viable project at the end of our 36 hour allotted time. But before I get too deep, you’re probably wondering what a hackathon is, and why in the world I’m telling you about it. I’ll answer the first part now, and the second part at the end.
A hackathon is an event where, for a dedicated period of time (usually 1-3 days), people from different aspects of creating software (or hardware) come together to try and make a viable product. Hackathons can have themes or restrictions on what types of content they want people to work towards. They can be just for fun, educational or competitive. The goal is just to get together with a group of people and create a technical project that you can all be proud of at the end of the hackathon. For the hackathon I went to, over 500 students from across the nation participated. Tons of mentors, free swag and food were present throughout the 36 hours. I and my friends didn’t sleep much, but we had a ton of fun.
Let me outline the process of what happened during this hackathon. I promise there’s a point to it The hackathon started at 10pm at night on a Friday. We registered, got lanyards and listened to an opening ceremony and keynote. The atmosphere at once was very welcoming; hackers of all levels were invited to have fun and learn. There were prizes being offered too, but that wasn’t the main draw as to why I was there. Around 11:30pm, my group went into one of the main hacking buildings, got some caffeine, and began to discuss project ideas. We knew we wanted to work on a project that dealt with a relevant social issue. Many, many topics were tossed around. Homelessness, gender-specific issues, social movements and more were hotly debated. It was hard choosing a topic because we felt that in developing a piece of software or an app, we were limiting the potential to what our user base would be, which was not the base we wanted to reach with our project. We stayed up until 3:30 or 4am and then went to sleep. The next morning, around 8:30, we continued to brainstorm. Eventually, we settled on an outpatient monitoring system for doctors and patients, using a web platform and an iPhone app. Since I’ve had some web development experience this quarter, one other friend on my team and I buddied up to create the website portal for doctors to monitor their patients.
After getting some brunch, we worked on our hack until 4am Sunday morning. There were moments of frustration, of not understanding why the code didn’t work. Exhaustion from the night before definitely had an effect on my debugging ability (I took a nap at one point), and even with two or four sets of eyes, we often didn’t understand why things just didn’t work the way we wanted them to. Our other two team members started learning iPhone programming at 10pm Saturday night, and worked through Sunday morning to get a mock version of our app to show the general public at the expo on Sunday. And yet those crazy hours of not understanding, of rewriting code and then jumping up when the program finally worked made the weekend well worth it. At the end of the hackathon, we had a proof of our concept, and showed off our site and app to judges and venture capitalists.
So cool. I built a thing with some friends. If you’ve never programmed or even heard of a hackathon, how does this relate to you? A sleep deprived weekend typing on your computer isn’t everyone’s cup of tea. But take a look at it this way. For a long, dedicated amount of time, I worked on a project with a group of friends that made me really happy, and we accomplished something that none of us could have done alone (or at least not in the time span of the weekend). We started from nothing and came out with a nice looking project we could show off. So. When was the last time you spent a focused amount of time on a creative project, either alone or with friends? Did you finish the project? Was it something you made from scratch? I believe there is a huge, huge benefit to making things on your own or with others. Creativity is one of those things in life that you can’t force, but with the right environment and mindset, it can come in with a brilliant force. And what’s even better is that it often grows from other thoughts or opinions, which friends can provide. Pretty soon you’ll have a whole garden of creative ideas growing in your mind.
And so my challenge to you is this: pick a weekend where you’ll dedicate a fair amount of time to a hobby or project you want to work on. Start something from scratch or pick up a project you already started. Work alone or with friends. Listen to good music, eat delicious food, do some yoga or whatever you need to get you through the weekend. It’ll be a transformative process, and you will thank yourself later for it. By pushing yourself, you will learn and grow in your abilities. You might even surprise yourself with what you can accomplish when you have an open mind and a project goal for yourself. If you can find the time, dedication and effort to just do it, I guarantee you’ll be rewarded.