Since we have been hearing about and seeing many articles about the changes Google has made to their search engine algorithms, the more recent one, (April 2012), being called “Penguin”, (yes, they seem to name larger changes), we thought we would pass on an article that we read which was published by CNBC, at this link: http://www.cnbc.com/id/47413065.
If your website seems to be moving down in the rankings on searches, this might explain a little about what is going on. There are some things that can be done, but from what we have seen so far, most of our Clients’ websites are still holding their own.
To provide just a bit of background history, Search Engine Optimization (SEO) “experts” about 10 years ago were filling up website pages with “keywords”, words which were not actually contained in the text of the website page. These “keywords” were words and phrases showing in the website coding under what is called, “meta tags”, hidden coding that was read and indexed by search engines. When Google realized that people were filling the coding with key words and phrases not actually related to the website pages just to get better rankings on the web, Google supposedly stopped using the meta tags for indexing as it was considered “keyword spam”. (Some search engones do still use that particular meta tag.)
Now, under Penguin, the focus is now primarily on links to and from websites. The “link spam” is the same philosophy as was keyword spam – using too many links unrelated to the website is considered spam.
From what we have seen so far, unless you spent a lot of time and/or money creating and adding links to and from your website, you should be safe, for the time being. What affect will it have on those who sell links for a living? We’ll have to see…