May 2014

To WordPress or Not to WordPress? That is the Question.

ToWordPressWordPress has come a long way since its debut in 2003.  More than 20 million downloads later, it has become not only a popular blogging platform, but has expanded into a full-featured content management system (CMS) that manages your content by publishing and editing it regularly.

The beauty of WordPress is that you can easily publish different types of content – text, photo galleries, portfolios, e-commerce, discussion forums, videos, social sharing and more.  Depending on the type of content you want to include in your WordPress site, you may also need plugins (scripts that extend the core features of WordPress).

And then there are themes (templates) – literally thousands of free ones, not to mention premium (paid) themes to help you get your website looking the way you want. Read more

Facebook Cover photos

We get asked all the time “what should my Facebook cover photo look like?”  That’s not an easy question.

I could just leave it all the usuals:

  • reflect your personality
  • be unique
  • be original
  • leave an impression on your visitors

But you already know all that, so let’s try to be a bit more helpful.

What exactly is a cover photo?  Simply, it’s the top banner portion of your Facebook page.  Since it’s not the usual proportions of a photograph, you’ll need to design you cover photo to Facebook’s specifications. Read more

A bit of color-ful psychology

I found I could say things with color and shapes that I couldn’t say any other way – things I had no words for.  ~ Georgia O’Keeffe

Why do some places irritate you?  Relax you?  Energize you?  Chances are color in these spaces is playing a part.

Warm colors – such as red, yellow and orange – can spark a variety of emotions ranging from comfort and warmth to hostility and anger.  Red – love, warmth, comfort, excitement, intensity. Orange – enthusiasm, warmth, creativity, youth.  Yellow – cheery, warm, optimism, but it also the most fatiguing to the eye.  Brown – strength, reliability, natural, stability.

Cool colors – such as green, blue and purple – often spark feelings of calmness as well as sadness.  Green – nature, tranquility, health, good luck, jealousy. Blue – calm, serenity, wisdom, truth. Purple – royalty, wisdom, wealth, spirituality, exotic.

And don’t forget the “Are-they-really-colors” of white (space, cleanliness and adds highlights), black (sophistication, authority, strength but also death or evil) and gray (neutral, practical, timeless, serious). Read more