The About Page

The About Page

The purpose of the ‘About Us’ page is to give visitors a glimpse into you and your business. As with any page, it needs to answer the questions – Who is this?  Why should I care? What do I do next? A good About page can be difficult to write, but don’t...
How to Market Yourself on Social Media

How to Market Yourself on Social Media

Ten years ago social media was nothing but a tool used by college students to connect with each other across campus. Now it’s a juggernaut used not only for social interaction, but business and marketing as well. However, using social media as a means of marketing can...
Your Own Slice of the Web

Your Own Slice of the Web

In this day and age, having an online presence is becoming more important than ever. Over 80% of millennials have Facebook pages, and 120 million of LinkedIn’s users are aged 18-35. So, if you aren’t branding yourself online yet, now might be a good time to think...
Millennials, Websites, and SEO

Millennials, Websites, and SEO

There has been a lot of hype lately about how to market to Millennials, how to get them to buy your products, etc. Let’s start with what a “Millennial” is. Millennials are loosely defined as those persons who have reached adulthood in the year 2000, commonly called...
Writing marketing content

Writing marketing content

Every once in a while, you get asked a question that is so awesomely silly that you have to take a breath, stifle a chuckle and try not to snort coffee through your nose,  before you can answer. “Can you make the black darker?” “Can you turn up the fun factor by like...

Basic Website Marketing

Your website is one of your key tools for getting information out to your audience. The goal can be for a business to gain customers, getting someone to join a group, or subscribe to a newsletter. With a website, you want to be found on the Internet and get visitors...