Many things are happening this month in addition to preparation for Gutenberg 5.0. Some of the changes that may impact you are:

General Data Protection Rule (GDPR), going into effect May 25, 2018.
• Google Analytics Changes.
• Google “Mobile-First Indexing”.

We have received several emails from Google regarding Google Analytics changes. In part, here is what the email says:

“We recently sent an email introducing new data retention controls that allow you to manage how long your user and event data are stored by Google Analytics. We would like to remind you that the new data retention settings will soon take effect – on May 25, 2018.

If you haven’t already done so, please review and confirm these settings (Property ➝ Tracking Info ➝ Data Retention) as Google Analytics will begin to delete data according to these settings starting May 25.”

According to Google, the impact will be as follows:

1. Any user and event data that is older than your retention setting will be marked for permanent deletion, and will no longer be accessible in Google Analytics.

2. Deletion will affect the use of segmentation, some custom reports and secondary dimensions when applied in date ranges older than your retention setting.

Find out more about the Data Retention Settings, as well as new policies that Google Analytics has established in conjunction with the GDPR in safeguarding information.

We are pretty sure there are going to be many more notices dealing with compliance with the GDPR coming out this week and next.