Ten years ago social media was nothing but a tool used by college students to connect with each other across campus. Now it’s a juggernaut used not only for social interaction, but business and marketing as well. However, using social media as a means of marketing can be somewhat overwhelming initially, and many write it off altogether simply because they don’t know how to market themselves. Marketing yourself on social media is daunting, but with two simple tools it can be incredibly easy and successful.
The most important aspect of marketing on social media is content. An online survey by Cowen and Company found that on average people spend at least 42 minutes of their time on Facebook daily. This may or may not seem like a lot of time depending on your age group, but consider this: within that 42 minute span, users are scrolling past large amounts of content that had been posted throughout the day. The best way to make your content stand out is simply to create more of it.
Consider the Huffington Post, which on average produces 400 blogs per day. Granted they have 28 full time bloggers, but stick with me here. The Huffington Post attracts 43.4 million page views per day from their social media. Now compare that to the New York Times which produces 350 pieces of content per day, and attracts 17.4 million page views per day. Go one step farther to Business Insider which produces 300 pieces of content and attracts 2.5 million page views per day. Notice a trend? The less content you present to your audience the less online traffic you will receive. While this relationship may seem redundant, too many people believe that they can honestly attract a web presence without producing content on some sort of organized schedule. You may not have the sort of full time staff that some of these major news corporations have, or even come close to the amount of content they publish, but creating large amounts of content on a regular basis is the best way to bring users to you.
Bringing users to your content is your main objective, but the question is how you should do it. When most people think about social media they are usually thinking exclusively about Facebook. In order to market yourself effectively however, your outreach must include broader forms of social media. According to a recent survey done by the Pew Research Center back in September, 74 percent of adults are on social media, with some unique breakdowns by the types of social media they use.
About 71 percent use Facebook, 23 percent use Twitter, 26 percent use Instagram, 28 percent use Pinterest, and 28 percent use LinkedIn. Why is this breakdown important you might ask? Three years ago, all other social media sites besides Facebook had roughly half as many users as they do today. This trend tells us that Facebook’s rise may be slowing down, while other forms of social media are growing exponentially. When you begin your marketing campaign, it’s necessary to consider which platform has the most users for the content you are creating. A Facebook page is necessary solely because of the number of users that are already established there. From there you may consider a Pinterest or an Instagram based on the growth trends of the past few years. Marketing is all about bringing your goods or services to where the people are. Everyone is on Facebook so naturally you start there, but other sites are beginning to grow in popularity so it is essential you tap into that popularity in its earliest stages to establish yourself.
Marketing yourself on social media can be hard, but by no means is it impossible. The trick to making the whole process easier on yourself and more successful in the long run is to do your research. How much time do you have to write a blog or post original content? Can you do it daily? Weekly? Stick to a schedule and always make sure you are producing as much content as possible. Finally, find multiple platforms for your content that are both established and up and coming. Look for growth trends, talk to people in younger generations to find the latest social media craze, and overall stick to the platforms that you feel most comfortable using. By following these steps, marketing yourself on social media should feel less like work and more like a fun an effective way to connect your goods or services to the users everywhere.